Sex Sells…so what?
Welcome to April and Kendal’s very first Smackdown Tuesday. Quick recap for new RI readers: Every Tuesday we will discuss a hot topic. Sometimes we will agree, most times we won’t!
Today’s topic/questions: Porn/Erotica/Sex increasing Ebook Sales. Is this a bad thing?
Okay, my opinion: Yes, it’s increasing ebook sales. Yup. Duh. So what? Do I take offence to what I consider the truth? Nope, not at all. Okay, so I’m not feeling the ‘porn’ word, but let’s call a spade a spade, that’s how some people’s perception of the erotica romance genre. I write it, and thanks to the market, I’ve sold an erotica story, and hope to sell many more over my career. It is a fact that erotica sales are the leader in ebook sales. Now, why is that? I’ll let April weigh in on that:
April: Kendal, I do have to agree sex sells on the Internet. Accessibility, privacy, and a freedom to explore new things are a huge part of that. You don’t have to buy something wicked hot at a store and go up to the counter to pay for it, feeling like everyone is staring at you. There’s also a feeling of – what you do on the ‘Net, stays on the net. You can be a different person, explore things that in real life you would never do.
So yes, sex in all its shapes sells better online (at least that’s my opinion). Some of that does transfer into sales for erotica and caliente style books. I have to disagree with the term “porn” though. To me porn is just about sex. No strings, no emotions. Just a physical release.
Erotica and the hotter romance books to me are not porn even if they do portray sex. In fact, I would say they’re completely different genres and hit completely different markets. Porn… is all about the physical act. The emotional entanglements and humane-ness of the experience is stripped from it. Men in particular find this titillating (if you’ll excuse my word choice :> ) while most porn leaves us women with our jaws dropped.
I think the more difficult question is “Is sex killing the good old fashion romance?” There’s a lot of debate on this. Many are decrying the loss of romance’s innocence. Sweet novels just don’t sell like they used to. Many people think it’s too much about the sex…
Kendal: I think you have hit on a sensitive topic, April. When I first got into writing romance it was exclusively sweet, but the more ebooks I read the more hotter my stories seemed to progress. I now sell all my erotica under Kendal Corbitt and my sweeter stuff under Kendal Ashby. When I complete a sweet story my options for epublishing is limited, and though I haven’t experienced it yet, I hear it’s also one of the slowest moving ebook sales. I think there is a market for both, but at this moment erotica romance is stronger in esales and sweet romance is stronger in print sales. Like you mentioned, there is a privacy element to ebooks, but also a convenience and a cost savings. I can go to my local big box bookstore and find 50 erotica titles or 300 contemporary romance section. I can pay $16.95 plus for an erotica print book, or $3.99 for an ebook. Actually that reminds me of another smackdown topic I’d like to bring forth: Print vs E-publishing. Another Tuesday perhaps.
So back to your original question: Is sex killing the good old fashion romance?
Well, by no means am I an expert, but maybe ‘good old fashion romance’ has taken on a new face. Seems to me, like YA and Inspirational romance is hotter now a days then ever before. So could the traditional romances, just be finding a new audience?
We’d love to hear what your opinion. Please post your thoughts!
6 Responses
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- Mar 22, 2009: Where can I find some good articles on the ethics of marketing “Sex sells”? | Askleona.com



I don’t think it is killing it. In the good ER books, it compliments the plot. With our more progressive ways of thinking, I pretty much see romances becoming steamier and steamier. Matter of fact, there are a few massmarket mainstream romances I’ve read recently that have included some erotic element, from light BDSM to a menage. And it definitely didn’t overshadow the plot.
My 2 cents
Arianna
I think the market is cyclical, what is hot today -(and yes it is very hot at the moment)-will not be the flavor of the month next year. But I also think that women are becoming more comfortable and knowledgeable with their sexuality and some heat is here to stay as the core romance audience changes and grows.
I don’t think erotic romance is killing traditional romance. It’s just adding another option for readers. As Kate says, women are beocming more comfortable with the hotter books – seeking them out even. There will still be readers who prefer the sweeter romances, and that’s okay too. I think more options is a good thing
Hmm. This is a hard question for me. I’ve never bought an e-book. And I very, very rarely read erotica, but usually when I do it’s mainstream smut, and I wouldn’t really care if anyone decided to term it porn or not. The embarrassment factor is just not there for me with strangers working the register of a local bookstore.
My romance reading is for all practical purposes strictly historical. I don’t care for books where things get too steamy too fast for weak reasons — when it feels like it’s just sex to sell the book, it always seems to show and fall flat. But, if I accidentally purchase a book in which the author closes the door on the bedroom scene or offers a sexual premise on which she does not deliver, I *will* return the book. I like sex in romance.
Overall, I think I wish there were a better balance in the stories between falling in love and the ensuing sexual passion. It seems like seeing characters really falling in love in a romance book is oddly rare.
Catherine,
I think you’ve hit the nail on the head… I miss the romance… Sex does not equal romance in my book… well, it’s just sex. And I want my romance back!!!!
April